2023.08.27|托福学术讨论写作真题
审题分析:这道题难度说大不大说小不小。如果纯粹从商业角度来谈,对于大型超市在中国市场上的溃败,网上的分析文章足够多,随便搜几篇总结一下就能作文成答。但结果很容易变成纯说理的段落,得满分还是有些挑战。所以我个人觉得,这道题可能更多强调个人生活经验,从这个角度来处理,或许能更灵活一些,多少可以避免千篇一律的、近乎商业评论似的死板。
n年前刚毕业初到北京,人生地不熟。那还是一个没有智能手机没有网络地图时代,我出门拿着纸质地图都容易迷路。也不知道哪去买菜哪去买衣服。大型超市,在当时,对我来说确实是个好选择,因为超市商品品种多且全。我能在一个地方一次性买到日常所需,不用东跑一趟西跑一趟。住在中关村差不多14年了,大概从2012年,周围环境熟悉后,就基本再也没去过黄庄地铁站附近的家乐福。日常采买要么社区小超市要么附近的便利店,尤其是711(那里的一斤装纯牛奶和寿司是我的最爱。
可惜,疫情过后,中关村的四家711貌似都已关店)。更是有不少蔬菜和水果的街边小店。后来有了网上生鲜快递,我更可以舒舒服服宅在家里,有更多的时间休息或者工作了。(说到这,不得不感慨,要是没有互联网和在线商务,我恐怕没法在北京独立生活这么多年,早滚回老家了。)2019年,我去广州出差。发现广州的各种品牌便利店更是星罗棋布,24小时营业。怪不得很多南方朋友初到北京,说不喜欢,因为晚上突然想买点啥,得走出好远才能找到便利店。虽然现在便利蜂很多,但包括我在内,很多人都不是特别喜欢。
示范范文:
From my personal experience, I never take supermarket as a prior option. There was a Carrefour only one mile away from home, but I had never been there for almost ten years until one day, I heard that Carrefour sold out all its business and pulled out of China. In ordinary notion, prices of commodities sold in a supermarket should have been much more competitive than those sold by small retailers. As a matter of fact, however, most consumers, including myself, always feel that commodities sold in Carrefour are generally more expensive, even frequent promotion activities cannot be as attractive as expected. Second, it is not as convenient as boasted. For example, sometimes it occurs to me that I want to buy some pork, it would take me a long walk crossing many different sections to get what I need and then wait in a long queue before paying the money. The entire process would take at least half an hour, which could otherwise be finished in less than ten minutes in a small store. More importantly, as a repeat customer of a small grocery or specialty store, I am feeling more respected, because the shopkeeper can remember me and my daily needs. If not in a hurry, we can have a little chat. That’s what a supermarket can’t provide. (217 words)
自评:
因为不想写得跟商业评论似的,所以直接以个人经验切入,从价格、便利性和客户体验三个角度进行说明,并且直接以家乐福在中国区市场的溃败为引子。字数有点多。最后那点关于客户体验,本来想删除以压缩字数,犹豫了一下,还是放在那吧。平时练习嘛,可以尽量写得全面些。平时练习时写得充分些,考场上可以避免词穷。