WSC Weekly 2025世界学者杯 the World Scholar's Cup
@WSC小学者们！Jerry喊你来看
WSC Weekly专栏啦！
2025年度主题：重燃未来
Reigniting the Future
全新主题火热上线
WSC Weekly专栏将精选最新话题内容
助力小学者准备世界学者杯！
让我们怀着
永恒的学术精神与信念
探索未来的无限可能吧！
即日起锁定每周WSC Weekly
上期回顾&Quiz答案揭晓
在2025年世界学者杯第6期WSC Weekly栏目中，我们与小学者分享了原始人的“史前动画”。在上期的趣味Quiz中，你是否找到了正确答案？现在就让我们一起来揭晓吧！
上期话题
旧石器时代的人们是如何看电视的？
How did Paleolithic people use fire to watch "televisions"?
第6期Quiz答案揭晓：
Which of the following modern experiences is most similar to Magdalenian fire-animated carving in Paleolithic age? 以下哪种现代体验与旧石器时代马格德林文化的雕刻动画最相似？
A. Bird watching 观鸟
B. Cloud watching 观云
C. Television show 电视节目
D. Puppet show 木偶表演
E. Circus show 马戏表演
正确答案：B
Key: B
2025年第7期
Weekly Intro
你或许对电视剧中的AI换脸早有耳闻，那你能想象一部影视作品完全由AI“表演”吗？“正主”只需营业一小时，AI便可以全天候不间断地代替TA营业，甚至还可以说多国语言。AI时代，我们还需要真人演员吗?本期Weekly，一起谈谈你的看法！
2025 No.7
有了AI克隆替身，我们还需要演员吗？
How are AI clones revolutionizing the actor industry?
数字克隆人
在人工智能正在重塑人类生活几乎所有方面的当下，娱乐产业正处于其中一场最为激进的变革前沿：“数字克隆人”时代正在到来。曾经仅存在于科幻作品中的AI生成化身——高度逼真的“数字替身”演员和名人——如今已成为媒体制作的一部分，带来了创意、便利与商业价值的全新可能。这些虚拟替身通过对大量视频素材和照片的学习，可以出现在广告、教学视频，甚至电影中，而无需真实人物的到场或参与。这一现象对演员、制片公司和观众都带来了深远影响。
In an era where artificial intelligence is reshaping nearly every aspect of human life, the entertainment industry finds itself at the forefront of one of its most radical revolutions: the rise of the digital clone. Once confined to the realms of science fiction and futuristic speculation, AI-generated avatars—hyperrealistic "digital doubles" of actors and celebrities—are now a tangible part of media production, offering new possibilities for creativity, convenience, and commercial gain. These virtual stand-ins, trained on hours of video footage and photos, can perform in advertisements, instructional videos, and even films—often without the physical presence or active participation of the real-life individual. The implications for actors, studios, and audiences alike are immense.
全天营业的替身
这一技术令人惊叹的一点在于“克隆自己”已经变得非常简单。例如配音演员兼模特德文·芬利（Devin Finley）最近与特拉维夫的AI视频公司Hour One签署合约，仅在工作室中录制一小时，他的虚拟化身就已“上线”，可以被用于市场营销、培训、员工入职视频等多个场景。这个“克隆人”没有年龄、不会疲倦，可以在他休假、睡觉甚至退休时依旧为他创造收入，甚至还能说他从未学过的语言。
芬利形容道：“你可以同时出现在两个地方。”这正是数字复制的核心吸引力所在——跨越时间与空间，实现自我延展。对于许多表演者而言，授权肖像权已成为类似品牌代言、播客广告那样的“副业”机会。未来学者伊恩·比克拉夫特（Ian Beacraft）就与自己的虚拟化身共同主持了一档科技新闻节目，他预测这种趋势将愈演愈烈：“未来你可能不再签出版合同，而是签数字克隆合同。”
One of the most compelling aspects of this new frontier is just how easy it has become to create a digital twin. Take the case of Devin Finley, a voice-over artist and model who recently signed a contract with Hour One, an AI video company based in Tel Aviv. After just an hour-long session in a studio, Finley' s avatar was ready to star in videos for marketing, training, onboarding, and more. His clone, ageless and tireless, could potentially earn income for him while he' s on vacation, asleep, or even retired. It might even speak languages he’s never learned. " You can be in two places at one time," Finley noted, describing what many see as the core appeal of digital duplication: the ability to scale oneself across time and space without physical limitation. For many performers, the opportunity to license their image is increasingly being viewed as a viable side hustle, similar to sponsored posts or podcast ads. Ian Beacraft, a futurist who now co-hosts a tech news show with his avatar, believes this trend will only grow. "Soon, instead of a book deal, you' ll get a digital twin deal," he predicts.
数字面具
不仅是个体创作者和初创企业，如今越来越多大型品牌也开始使用AI克隆技术以提升营销效率。名人代言行业正在悄然发生深刻变革。例如在某中国乳制品广告中，足球明星基利安·姆巴佩似乎在体育场中奔跑，但实际上他根本未到现场。广告中出现的人物，是一位替身演员，面部套上了由内容公司Brask Doubles生成的AI“数字面具”。Brask Doubles会基于海量姆巴佩和梅西等明星的视频与图像，训练AI模型，再将他们的面部特征映射到替身演员身上，生成几可乱真的虚拟表演。这样一来，品牌不仅能绕过档期冲突、节省差旅成本，还能创造高冲击力内容，堪称效率与创新的革命性结合。
But beyond individual freelancers and emerging startups, major brands are now tapping into the power of AI clones to streamline their marketing efforts. The celebrity endorsement business is undergoing a quiet but profound transformation. In a recent ad for a Chinese dairy company, soccer star Kylian Mbappé appears to sprint across a stadium. In reality, he never set foot on the set. The person on screen is a body double wearing an "AI-generated digital mask" created by Brask Doubles, a content agency that trains its AI systems on thousands of images and videos of stars like Mbappé and Lionel Messi. With the actors' permission, their facial likenesses are mapped onto stand-ins, resulting in virtual performances that are nearly indistinguishable from the real thing. This setup allows brands to work around scheduling conflicts, avoid costly travel, and still deliver high-impact content. It' s not only efficient—it' s game-changing.
全能替身
除了高端广告用途，AI克隆人也被用于解决实际的内容制作难题。例如视觉特效公司MARZ开发的AI配音工具，可以将对白精准翻译成其他语言，并同步嘴型动作，使外语影片看上去如本地拍摄。AI替身还被广泛用于解说视频、企业培训课程和在线教育中。语言学习公司Berlitz就曾用八位“虚拟讲师”制作出超过两万个视频课程。AI视频公司Synthesia则声称，其客户遍布超过15,000家企业，其中35%为财富100强公司。这些企业认为，AI克隆提供了可扩展、一致性强且成本低廉的现代传播解决方案。
In addition to high-profile marketing, AI clones are now being used to solve practical production challenges. AI-powered dubbing tools, like those developed by visual effects company MARZ, can seamlessly translate dialogue into other languages while adjusting lip movements to match the new audio—making foreign films look native without distracting discrepancies. AI avatars are also appearing in explainer videos, corporate training modules, and online education. Berlitz, the language learning company, recently created 20,000 video lessons using eight "virtual instructors." Meanwhile, Synthesia, another AI video company, claims to work with over 15,000 corporate clients, including 35% of the Fortune 100. These companies argue that AI clones provide scalable, consistent, and cost-effective solutions to modern communication needs.
“替身”伦理边界
然而，尽管AI克隆人带来了巨大利益，这一技术也引发了严峻的伦理与行业矛盾。美国演员工会SAG-AFTRA已呼吁制定明确的合同限制，对表演者的声音和肖像在何种情况下可被数字复制进行规范。与此同时，美国编剧工会（WGA）也对AI生成内容能力提出警告。这最终促成了六十年来的首次演员与编剧同时罢工。这场争议的核心是关于“控制权、知情权与报酬权”的一系列问题：一个演员的肖像可以被使用多长时间？如何保证其“克隆版”持续使用的情况下，演员获得合理报酬？
However, while the benefits of AI-generated clones are vast, they are also accompanied by serious ethical and professional concerns. These concerns are already driving major tensions within the entertainment industry. The actors' union SAG-AFTRA has called for clear contractual limits on how and when a performer' s voice or image can be digitally replicated. At the same time, the Writers Guild of America is also raising alarms about AI' s ability to generate content, leading to historic dual labor strikes—the first time in over 60 years that both unions have taken simultaneous action. The heart of the debate lies in control, consent, and compensation. Who gets to decide how a person' s likeness is used, and for how long? How do you ensure fair pay when an actor' s virtual twin can be reused indefinitely?
AI缺失情感
目前，AI克隆技术仍需一定的人力支持。尽管AI能够复制面孔，却难以还原人类表演中微妙的情感与细节。电影制作仍需替身演员与配音员为数字构建物赋予真实质感。但这种依赖可能不会持续太久。随着生成式AI飞速进步，包括Runway在内的科技公司正开发出仅通过文本和图像就可生成逼真视频的工具。这类技术的普及催生了众多“深度伪造”视频（deepfakes），其中包括模拟公众人物的虚假视频。一些“深度伪造”虚构广告中出现的布鲁斯·威利斯形象，甚至曾引发外界误以为他已出售数字肖像权的误解。正因这种滥用风险显著增加，制定伦理规范与法律保障显得前所未有的重要。
For now, the technology still requires a human touch. While AI can replicate a face, it struggles to fully capture the subtlety and emotion of human performance. Studios still rely on body doubles and voice actors to ground these digital constructs in realism. But this dependence may be short-lived. Generative AI is improving rapidly, and companies like Runway are developing tools that can generate convincing video from just text and images. These advances have already fueled the rise of deepfakes—both entertaining and alarming—including manipulated political videos and fictional ad appearances by Bruce Willis, which led to public confusion over whether the actor had sold his digital rights. The possibility of such misuse makes the establishment of ethical standards and legal safeguards more urgent than ever.
Weekly关键词 Key Word
►digital clones 数字替身
所属话题
# Entertaining Ourselves Back to Life
相关阅读
https://slate.com/technology/2023/06/screen-actors-guild-artificial-intelligence-strike-digital-doubles.html
Weekly FUN Quiz
相信现在你已经对“AI克隆人演员”有了一定的了解啦！那就快来参与本期Weekly FUN Quiz👇，告诉老师你的答案吧！
Quiz
Which of the following is NOT an advantage of AI-created digital clones of celebrities in ads? 以下哪项不是在广告中使用人工智能创建的数字克隆名人的优势？
A. Lower cost 成本更低
B. No need for hiring stand-ins 无需雇佣替身
C. Ability to speak different languages 能说不同语言
D. Less time needed for production 减少制作时间
E. Ability to avoid scheduling conflicts 能够避免档期冲突
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